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PET SHOP EN

1.USEFUL FOR PET SAFETY
Identification tag is an essential accessory for the safety of our 4-legged friends that should not be missing in your store, as it is one of the first items to buy when a dog arrives in your family.
Your  pet customers should not be lacking their ID tag and above all their owners will not have to wait to buy it until it's too late.
 
WHAT IS IT IMPORTANT TO KNOW ABOUT IT?
In case  the dog gets lost,  ID tag is the best way to see him quickly come back home.
As a matter of fact its origins date back to the early 1900s to identify soldiers in any situation. Therefore, it represents an old and simple method, the most convincing today to protect your 4-legged friend.
Whoever meets him will be able to help him immediately and the tag will confirm that he is a domestic dog, of whom not to be afraid of.
Microchips and tags are two important realities that must coexist, do not think absolutely that one excludes the other.
Microchip in Italy and in other countries is mandatory by law and allows to find out the owners who might have  abandoned their dog on purpose. In order to read the identification code of the microchip, it will be necessary to contact the persons in charge (veterinaries, law enforcement agencies, local health authorities ...) who have the special device. On the contrary, the tag allows anyone who finds a dog in trouble, to get immediately in touch with his owner, thanks to the information engraved on the tag that he will wear attached to his collar.
A simple phone call will be enough!
These are the main notions that must be clear and that you should pass on to your customers about the safety of their pet.
Which person would not despair for the loss of his faithful friend?
 
2. QUALITY PRODUCT, 500 MODELS FOR ALL TASTES
MyFamily, allows you to offer your customer a medal that will not only be an essential accessory for his animal but also unique for quality and beauty.  SITE PRODUCTS
 
3. ENGRAVING SERVICE IN 2 MINUTES
Thanks to Techla, our engraving machine, tags can be free and easily engraved in your shop by you or even by your customer,  in a few minutes, to ensure a complete and performing service. VIEW OUR TECHLA
 
Should you need more detailed information about microchips and tags, please read: "The importance of the ID tag"
WHY IDENTIFICATION TAG IN YOUR PET SHOP? WHY MYFAMILY? THE 3 REASONS.

PET SHOP EN

1.USEFUL FOR PET SAFETY
Identification tag is an essential accessory for the safety of our 4-legged friends that should not be missing in your store, as it is one of the first items to buy when a dog arrives in your family.
Your  pet customers should not be lacking their ID tag and above all their owners will not have to wait to buy it until it's too late.
 
WHAT IS IT IMPORTANT TO KNOW ABOUT IT?
In case  the dog gets lost,  ID tag is the best way to see him quickly come back home.
As a matter of fact its origins date back to the early 1900s to identify soldiers in any situation. Therefore, it represents an old and simple method, the most convincing today to protect your 4-legged friend.
Whoever meets him will be able to help him immediately and the tag will confirm that he is a domestic dog, of whom not to be afraid of.
Microchips and tags are two important realities that must coexist, do not think absolutely that one excludes the other.
Microchip in Italy and in other countries is mandatory by law and allows to find out the owners who might have  abandoned their dog on purpose. In order to read the identification code of the microchip, it will be necessary to contact the persons in charge (veterinaries, law enforcement agencies, local health authorities ...) who have the special device. On the contrary, the tag allows anyone who finds a dog in trouble, to get immediately in touch with his owner, thanks to the information engraved on the tag that he will wear attached to his collar.
A simple phone call will be enough!
These are the main notions that must be clear and that you should pass on to your customers about the safety of their pet.
Which person would not despair for the loss of his faithful friend?
 
2. QUALITY PRODUCT, 500 MODELS FOR ALL TASTES
MyFamily, allows you to offer your customer a medal that will not only be an essential accessory for his animal but also unique for quality and beauty.  SITE PRODUCTS
 
3. ENGRAVING SERVICE IN 2 MINUTES
Thanks to Techla, our engraving machine, tags can be free and easily engraved in your shop by you or even by your customer,  in a few minutes, to ensure a complete and performing service. VIEW OUR TECHLA
 
Should you need more detailed information about microchips and tags, please read: "The importance of the ID tag"

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

THE IMPORTANCE OF CUSTOMIZATION IN THE WORLD OF PET

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

TECHLA at Compasso d'Oro, the oldest and most prestigious design award

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.